Small daily habits. More reasons to smile.

Tools built for the parts of your routine that usually get rushed.

Understand your routine

Give your gums a little more attention.

Brushing cleans surfaces. It doesn't reach the spaces between them. A directed stream of water flushes food debris and plaque from between teeth and along the gumline, and you can dial the pressure down while you get used to it.

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Clean without the scrub.

Harder brushing isn't better brushing. Hydroxyapatite is a mineral polish that lifts daily film and leaves the surface smooth, without the abrasives that make scrubbing feel productive.

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Explore the LED whitening kit.

Our LED whitening kit is a separate product from the daily oral-care bundle. Read its product details and included instructions before use.

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Frequently asked questions

What's the difference between water flossing and string floss?

They work differently. String floss scrapes plaque off the tooth surface by physical contact. A water flosser works hydraulically — a pulsed stream flushes debris and disrupts plaque, and it reaches places floss struggles with, like around brackets, under bridges and along implant abutments. Research suggests water flossing is at least as effective as string floss for reducing gum bleeding and inflammation, while string floss still has the edge for physically removing sticky plaque from flat surfaces. The ADA recognizes water flossers as an acceptable way to clean between teeth, and its core message is to clean between your teeth once a day — consistency and technique matter more than which tool you pick. If you already floss well and enjoy it, keep going. If you don't, a water flosser is far more likely to become a habit.

What does hydroxyapatite do?

Hydroxyapatite is the mineral that makes up most of the structure of your teeth, which is why it's used in oral care — it's chemically similar to the surface it's cleaning. In a toothpaste it acts as a gentle polish, lifting daily film without the harsher abrasives some formulas rely on. Research into its wider effects on enamel is active but still developing, and results across studies have not been consistent. We don't make claims beyond cleaning and polishing. If you're weighing fluoride against a fluoride-free formula, that's a conversation worth having with your dentist, who knows your history.

Is the LED whitening kit included in the oral-care bundle?

No. The Complete Oral Care Kit contains a sonic toothbrush, water flosser, and toothpaste. The LED whitening kit is sold separately. See each product page for the included items.

I have sensitive teeth. Where should I start?

Start on the lowest pressure setting and use lukewarm water rather than cold. Aim the tip along the gumline rather than jetting straight into the gap, and build up over a week or two — most people find they can increase pressure once they're used to the sensation. Some tenderness or light bleeding in the first few sessions is common when you start cleaning between your teeth regularly. If sensitivity is ongoing, sharp, or localised to one tooth, see a dentist before continuing. Persistent sensitivity is worth having looked at rather than worked around.

When will I notice a difference?

Your mouth will feel cleaner immediately — that part is obvious from the first use. Changes in gum condition take longer and depend on consistency; most research on interdental cleaning measures outcomes over weeks rather than days. Your dentist or hygienist is the person who can actually tell you whether things have improved, and they'll spot it at your next check-up.

Can I use these with braces, crowns or implants?

Yes, and this is where water flossing tends to be most useful. Water flossers make the most sense for people with braces, implants, bridges or limited hand dexterity, since brackets and wires create dozens of spaces that are tedious to reach with string floss and threaders. Use the orthodontic tip if you have brackets, and keep the pressure moderate around implants and crown margins. If you're mid-treatment, check with your orthodontist or dentist first — they may have specific guidance for your setup.

Two models smiling, both with bright white teeth

A smile arrives before you do.

It's the first thing people read, every time.